VERTTY

Reinventing the Beach Towel

PHOTOGRAPHY Frederico Cardoso

PHOTOGRAPHY Frederico Cardoso

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Ten centimetres larger and made of 30 percent lighter cotton than an ordinary towel, Vertty has reinvented the beach towel concept, turning an everyday object into a sophisticated accessory featuring innovative design.
Handmade in Portugal, Vertty does not only concern itself with looks, but also with the planet. The beach towel is made ??from an innovative material called Ketten - 90 percent cotton and 10 percent polyester – harmless to the environment and human health, which dries faster than an ordinary towel, thus increasing comfort levels for its user.
In existence for about a year, Vertty has already achieved international recognition, exporting to more than 40 countries, from South Korea to Peru. In addition, the brand has received several awards, highlights of which include the Product Design Award given by the Red Hot 21 in 2014. 11-time world champion surfer Kelly Slater and American actress Kate Hudson are two celebrities happy to be associated with this brand.