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| By Eduarda Abbondanza

MODALISBOA BACKS NEW BLOOD

ModaLisboa is a design project with main aim of promoting Portuguese fashion design. Fashion is a creative and visionary industry. It lives from constant innovation and reinvents itself with every season. It works in advance, at an alarming rate and incessantly strives for new values and new looks.
Renewal through the discovery of new designers is one of the main foci of ModaLisboa, which, ever since it began, has served as a barometer for the development of emerging brands through two platforms of excellence: Sangue Novo (New Blood), aimed at final year students at fashion design schools, and LAB, aimed at young labels prepared to meet the requests and demands of the market.

Renewal through the discovery of new designers is one of the main foci of ModaLisboa.    

Our greatest contribution is based on communicating these labels to the national and international markets, with participation in a fashion week one of the most important marketing platforms on which to develop participants’ business, in that it puts them in contact with the industry’s main players.
ModaLisboa’s continuing investment in Sangue Novo and in LAB is a sure-fire bet in the future of the fashion industry in Portugal and in the talent of its youngest designers.