The 72-year-old fashion and lifestyle brand has positioned itself in the market with The Future of American Sportswear. The campaign features a bold cast of passionate artists and opinion leaders who represent the contemporary GANT community. Together, they find the space where challenging conformity intersects with aspirations for the future and attribute authenticity to the campaign with an inspiring message of openness, tolerance and boldness, promoting the idea of an inclusive community where everyone is welcome and where the motto is "challenge the status quo”.
