Guess's active wear campaign for this spring features model Natalie Roser on the windy beach of Malibu, California, conducted by Paul Marciano, the brand's creative director. The model wears the most anticipated fitness looks of the season, such as the sets of sports bras and leggings in vibrant tones such as red, or patterns that alternate between florals and camouflaged ones. The collection is complemented by a short pink coat, a lightweight and perfect piece for nearby seasons.