Although it competed with five other brands, the 1,175 Portuguese consumers involved in the assessment recognized it as the best. We are talking about Bridgestone, who, for the third year in a row, won the award based on consumer satisfaction, the Prémio Cinco Estrelas, (Five Star Prize), in the "Tyre Brand” category. Consumers highlighted, above all, the capacity to grip tyres, safety and intention to recommend. The company received this award on January 30, at an event that brought together all the winners.