Fashion Crowd Challenge, a world competition of fashion design, which has the particularity of having open vote to the public, distinguished the Portuguese Inês Caleiro, the founder of the brand Guava shoes and accessories, with a Dream Award, an award "dedicated to the most promising professionals in the área, moreover, it seeks to project them into the international fashion and design scene”. Inês Caleiro created Guava in 2011. Prior to that, she worked a whole year with shoe designer Jimmy Choo in London and two years at the Portuguese furniture brand Boca do Lobo, in Washington.