Xiaomi technology and Leica optics

Leca and Xiaomi have joined forces to create the See the World In A New Light concept, a project which is part of the Xiaomi Master Class series. Through this collaboration between technology and photography, we are able to see what has not yet been seen, the details that photography enthusiasts have been searching for for years. The secret lies in the lenses of the new Xiaomi 14 series, which allow you to see the world with greater definition, precision and distinctiveness. Two master classes held in Madrid and Valencia, which TRENDS attended, gave several participants the opportunity to learn from some of the world's most renowned photographers, including Maurice Pehle, Javier Corso and Rui Caria.

Through immersive workshops, interactive sessions and practical demonstrations, fundamental insights were passed on about the art of capturing moments and immortalising stories using the Xiaomi 14 Series. ‘In this Xiaomi Master Class season, with the support of Leica, our aim is to draw attention to what is not always clear at first glance. We are going to see the world from a new perspective and feel the words that Xiaomi InSight aims to express visually,’ says Lei Jun, founder, chairman and CEO of Xiaomi. Rediscovering the beauty of the world is now a path being travelled by the Chinese brand, which pioneering master Leica has decided to join with a certain boldness and ambition.