"A fine wine deserves to be shared” is the premise that inspired Botts - Bottles to Share, a street store, with a clear allusion to traditional trade, in the centre of Viana do Castelo. The creative concept began with the image of the traditional grocery store, in a modernised form, and with French wine and champagne cellars, where the experience of tasting appeals to the senses and to conviviality. At first glance, the chromatic contrast between neutral tones and earthy and woody tones stands out. Black iron is also evident, in the racks and boxes of bottles. The five zones of the outlet – vending, display/reception, tasting, premium and warehouse – are well demarcated and lead customers towards a unique experience.