The demise of the manufacturer’s combustion engines has begun. Rolls-Royce Motor Cars, part of the BMW group, has announced that its first 100% electric car will hit the market by the end of 2023. According to Rolls-Royce CEO Torsten Müller-Ötvös, the naming of the new model, although unprecedented, followed the same logic as the previous ones: "It had to be a name that was strong and evocative, Spectre, just like the other models that have served us so perfectly in the last century – such as Phantom, Ghost and Wraith. It fits perfectly with the ethereal and other worldly environment in which our products exist,” says the executive.
With the new car, Rolls-Royce intends to mark the beginning of the process of electrification of its entire portfolio, thus abandoning V12 combustion engines. "By 2030, Rolls-Royce will no longer produce or sell any product with an internal combustion engine,” the brand CEO guaranteed.
The company has not yet disclosed further details about the Spectre’s propulsion system: batteries, performance or autonomy. Keeping information secret is also one of Rolls-Royce’s hallmarks. But it is speculated that the same technology employed in the most expensive cars of BMW’s electric range will be used. What is certain is the guarantee of luxury and the prices situated at the top of the most expensive segment of the market.
With the new car, Rolls-Royce intends to mark the beginning of the process of electrification of its entire portfolio, thus abandoning V12 combustion engines. "By 2030, Rolls-Royce will no longer produce or sell any product with an internal combustion engine,” the brand CEO guaranteed.
The company has not yet disclosed further details about the Spectre’s propulsion system: batteries, performance or autonomy. Keeping information secret is also one of Rolls-Royce’s hallmarks. But it is speculated that the same technology employed in the most expensive cars of BMW’s electric range will be used. What is certain is the guarantee of luxury and the prices situated at the top of the most expensive segment of the market.
