AMBITION 2039 Strategy
André Silveira
Rethink. Change. Act.
Patrícia Lima
Marketing Director La Redoute Portugal
The time has come to rethink and, more than that, it is time to act. To reconsider our relationship with each other, with our surroundings, with the planet... After all, what kind of world do we want to leave to our children, our grandchildren and whoever comes after them?
The clock is ticking and, today more than ever, every gesture counts, every reflection that makes us act counts. And each and every one of us has an essential role in the future of our planet. But there is more, much more, to take into consideration. The current dynamics of consumption strongly dictate the escalation of the problem and this is where the contribution of sustainable business practices comes in. There is so much to be said on the subject, but as part of La Redoute Portugal, I would like to highlight the effort we have been making within this new paradigm that has forced us to rethink and act. It is crucial to communicate the truth and help make consumers aware that so much is needed than just buying a product made from recycled materials. It is a step, but it is not enough.
Written in the DNA of La Redoute, a brand with over 180 years of history, there has always been a concern for the well-being of employees and consumers. The corporate social responsibility strategy, as we know it today, was rethought in 2014, when Nathalie Balla and Eric Courteille took over the management of the company and began the process of transforming the brand, making four commitments: 1) to innovate on the basis of careful choices in the interests of the environment; 2) to act with sincerity towards customers and partners; 3) to contribute to the development of the territory in which we are located; 4) to provide employees with tools that enable them to make sustainable decisions. As companies play an essential role in building more responsible and sustainable societies, La Redoute has signed the GLOBAL IMPACT agreement, the most important international initiative for voluntary commitment to sustainable development, launched by the United Nations.
In addition to this, with regard to the Galeries Lafayette Group, to which La Redoute belongs, the GO FOR GOOD movement has been gaining ground in raising awareness in favour of more responsible consumption. This is an initiative based on offering stylish and meaningful products. At laredoute.pt they are flagged with the label RESPONSIBLE FASHION and RESPONSIBLE HOUSE, guaranteeing that the article in question has at least one of the 38 criteria defined in the project, all related to environmental impact, social support and local development (European manufacturing).
Step by step, we are making a difference. But each and every one of us, as a consumer, is playing a leading part and has the power to choose. After all, the time to rethink has already passed... Now, we need to act.
The clock is ticking and, today more than ever, every gesture counts, every reflection that makes us act counts. And each and every one of us has an essential role in the future of our planet. But there is more, much more, to take into consideration. The current dynamics of consumption strongly dictate the escalation of the problem and this is where the contribution of sustainable business practices comes in. There is so much to be said on the subject, but as part of La Redoute Portugal, I would like to highlight the effort we have been making within this new paradigm that has forced us to rethink and act. It is crucial to communicate the truth and help make consumers aware that so much is needed than just buying a product made from recycled materials. It is a step, but it is not enough.
Written in the DNA of La Redoute, a brand with over 180 years of history, there has always been a concern for the well-being of employees and consumers. The corporate social responsibility strategy, as we know it today, was rethought in 2014, when Nathalie Balla and Eric Courteille took over the management of the company and began the process of transforming the brand, making four commitments: 1) to innovate on the basis of careful choices in the interests of the environment; 2) to act with sincerity towards customers and partners; 3) to contribute to the development of the territory in which we are located; 4) to provide employees with tools that enable them to make sustainable decisions. As companies play an essential role in building more responsible and sustainable societies, La Redoute has signed the GLOBAL IMPACT agreement, the most important international initiative for voluntary commitment to sustainable development, launched by the United Nations.
In addition to this, with regard to the Galeries Lafayette Group, to which La Redoute belongs, the GO FOR GOOD movement has been gaining ground in raising awareness in favour of more responsible consumption. This is an initiative based on offering stylish and meaningful products. At laredoute.pt they are flagged with the label RESPONSIBLE FASHION and RESPONSIBLE HOUSE, guaranteeing that the article in question has at least one of the 38 criteria defined in the project, all related to environmental impact, social support and local development (European manufacturing).
Step by step, we are making a difference. But each and every one of us, as a consumer, is playing a leading part and has the power to choose. After all, the time to rethink has already passed... Now, we need to act.
