VELUX ART, a project from the mind of the market leader in roof windows, VELUX, was created with the aim of taking centre stage in the world of interiors during Paris Design Week.
The idea was to envisage an exclusive place where everything came down to transforming monotonous spaces into beautiful corners of light and freshness. And that’s what happened, with Galerie Joseph being the place chosen to bring the project to life. The project was put into practice with the participation of illustrator Pascal Campion, French photographer Thomas Braut and OCEANCHILD, a clothing brand with a focus on sustainability. In essence, a synergy based on a vision where tradition and innovation coexist in harmony, without forgetting the sustainable approach that is so characteristic of them. Major players from the world of decoration also joined in as partners, firstly La Redoute with its inspiring furniture and SMEG with its functional home appliances. The aromatic ambience was provided by Essential Perfums and the playlist by Radio Nova.
Visitors were therefore invited to discover a world of interiors characterised by art and aesthetics, where each room was tasked with creating windows with a view to the future.
The idea was to envisage an exclusive place where everything came down to transforming monotonous spaces into beautiful corners of light and freshness. And that’s what happened, with Galerie Joseph being the place chosen to bring the project to life. The project was put into practice with the participation of illustrator Pascal Campion, French photographer Thomas Braut and OCEANCHILD, a clothing brand with a focus on sustainability. In essence, a synergy based on a vision where tradition and innovation coexist in harmony, without forgetting the sustainable approach that is so characteristic of them. Major players from the world of decoration also joined in as partners, firstly La Redoute with its inspiring furniture and SMEG with its functional home appliances. The aromatic ambience was provided by Essential Perfums and the playlist by Radio Nova.
Visitors were therefore invited to discover a world of interiors characterised by art and aesthetics, where each room was tasked with creating windows with a view to the future.
